RESPONDER SIX
Branding, Identity, & Packaging Design
Responder Six Coffee is a coffee and merch provider that gives back to first responders through a top-grade sponsorship program. Partnering generous donors with qualified responders, they ship FREE COFFEE to the wearied police officer, fireman, or nurse.
Established by a police officer, this brand is a rallying cry for anyone who supports our servant leaders in uniform. We worked closely with R6C to build brand identity, collateral, packaging, merch, apparel, web design and so much more.
Product and Shop Photography by Dan Calderon.
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Develop a brand identity to launch R6C into the public eye, showcasing visuals that align with Police, Fire, and Nursing services. The design should evoke gritty sarcasm, creative individuality, and solidarity throughout the print, packaging, website, and merchandise.
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Starting with the “Blazing Mug” brand mark, we aimed to capture the spirit and lifestyle of First Responders. The goal was to present a symbol of hope while acknowledging the challenging nature of their work. R6C was founded from a deep appreciation of responders and a desire to express support, while encouraging patrons to do the same. The coffee lineup features clever names and imagery that highlight specific inside jokes and experiences. The site and collateral are laced with commiserative comedic sayings, all unified under the brand slogan: “We got Your Six”. In short, we crafted a patriotic, strong and unified front, part and parcel with the community represented.
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Logo & Logo Suite
Color Palette
Typography
Packaging Design for Entire Coffee Line
Motion Design
Promotional Materials
Branding and Identity
Badge Design
Website and Store Design
Apparel Design
