GOOD GROUNDS COFFEE
Brand Development & Logo
Good Grounds is a coffee shop in Oregon that specializes in quality coffee and an equal measure of fellowship. Their primary emphasis is building relationships and providing a home for people to visit - and maybe stay awhile. The following brand elements were created to expand the reach of their existing message in a more cohesive and winsome manner.
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Establish quality, community, comfort and welcome through a visual system of brand assets.
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The crux of this visual system is American Northwest imagery. Rich, luxe colors and gentle curves complement an elegant type selection. A balance between austerity and playfulness was sought - and I daresay achieved. The entire visual system is expressed through a variety of print mediums, social media, and a brick and mortar storefront.
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Logo Suite
Color Palette
Typography Consideration
Menu Design
Coupon Designs
Brand Style Sheet
