Excess Coffee Co.
Excess Coffee is a brand that stems from pure determination. The owner is someone unafraid to dream big and the visuals had to reflect this. At the same time, her aspirations were secure in purpose and planning. As a result, we get a brand that is both bold and delicate - strong and still elegant.
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Produce a logo suite and brand aesthetic that is scalable for the burgeoning small business that Excess Coffee Company is. Showcase elegance, quality, and personality as core attributes for the company.
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I worked hard to make sure that this brand was not just industry standard, but unique to the company and people working there. The goal is never to blend in with trends, but to set the client apart from the competition.
