Done for 20West with Marie Daniel Group
Mainstreet Market
A minimalistic representation for a marketplace which combines local artists and freshly sourced ingredients. A place of gathering and collaboration for the industry’s most creative and inspiring minds, I worked alongside Marie Daniel Group to develop a logo that eschewed quality and craftsmanship.
-
Develop an authentic, fresh brand that speaks to the vibrancy of the Mt. Prospect area and appeals to multiple audiences.
-
Aesthetic that caters to a broad audience
Minimalism employed for flexibility of implementation
Playful tone paired with well ordered structure to persuasively “invite” the viewer
-
Logo System
Typography
